Chevrolet’s new TVC promises to keep mini cars as good as new

Wieden + Kennedy Delhi has unveiled a campaign based on the ‘Chevrolet Promise’ which essentially talks about the free maintenance of Chevrolet’s mini cars - Beat, U-VA and Spark - for three years. The agency has created a print and TVC campaign for Chevrolet India.

Speaking about the campaign, Daniel Berkowitz, Associate Creative Director, Wieden + Kennedy Delhi, said, “The whole idea of the 30-second animation film revolved around the ‘3 year’ promise Chevrolet is providing, thereby demonstrating the confidence that Chevrolet has in its mini cars. In the TVC, one sees the three mini cars travelling on an animated ‘3’ from the start to the beginning with hurdles through which the car travels signifying that whatever happens, your car will remain ‘good as new for three years’.”

The agency has come up with television and print campaigns for Chevrolet India.

Credits

Project title: Chevrolet Promise

Client: Chevrolet

Creative agency: Wieden + Kennedy Delhi

Chief creative officer: V. Sunil

Creative director / copywriter: Hemant Anant Jain

Art director: Daniel Berkowitz

Medium: Print and TVC (in 6 languages)

Account management: Shreekant Srinivasan, Tushar Mehta and Ankit Kumar

Production house (TVC): We Are Captive

Director (TVC): Oliver Durant