Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Apr 12, 2010
‘Change the pairing of people working on your brands’: Michaelides
Mindshare’s George Michaelides uses a simple acronym to test whether the brand’s got the right ideas from the agency – IDYL2S – which breaks up into the phrase ‘Ideas You LikeTo Share’.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
10 hours ago
Omnicom's new structure: Here's who leads APAC
Omnicom leaders rise to the top of the pecking order as details about new leadership across India, Australia and New Zealand emerge.
Marketing
11 hours ago
How to be GEO-ready in 2026
The future of discovery won’t be a search result. It will be a conversation, one where AI decides whose voice to amplify.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
12 hours ago
Senco Gold & Diamonds launches new wedding ...
The campaign captures a bride's emotional journey as she prepares for a new chapter, highlighting the intimate relationship between bridal jewellery and personal expression.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
12 hours ago
Huggies India spotlights wetness issue with new ...
This character was designed to personify the unseen wetness that can cause discomfort to babies.
