Campaign India Top 50: Most viewed ads of 2018 (4/5)
What was the most viewed work of 2018? Here's the fourth part
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Is hype marketing really worth it?
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
WazirX launches zero fee campaign to remove crypto ...
The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.
Vivo’s #SwitchOff 2025 focuses on family conversatio...
Vivo India has launched the seventh edition of its #SwitchOff campaign, highlighting dinner-time as a key moment for family connection.
The 2025 Wrap: How have creative formats and ...
The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.
