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Type of agency: AdvertisingCompany ownership: IndependentKey personnel: Sam Balsara, chairman and MD, Madison World, Prabha Prabhu, executive director, partner, Kartik Mani, national creative director, Madhukar Dhoiphode, senior creative directorAccounts won: Star Union Dai-ichi, Jo Soap, Italicks, Centrum, Cinemax, Kwality Ice Creams (Middle East), Doy Care RangeAccounts lost: Dale Carnegie, Everest Roofing
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The new television commercial positions the TVS NTORQ 150 around performance-led riding and racetrack-inspired everyday mobility.
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The public sector lender has appointed a Mumbai-based agency after a competitive pitch to manage its corporate communications mandate.
He will oversee client relations and content strategy.