Cadbury's launches Babbaloo Blueberry

Contract Advertising has designed a campaign to a launch Babbaloo Blueberry, the new variant from the Cadbury's Babbaloo brand. The creative team includes Raj Nair and Gopi Puthran.Gopi Puthran said, "We had to underline the point of blue. The challenge was how it can be juxtaposed in an interesting campaign. In this campaign, the kids spook the old man by using blueberry in an innovative way. Most of the kids completely flipped on the idea. The insight that we had used was that the kids like to be one-up against the elders."