Campaign India Team
Aug 24, 2018

Brands celebrate Raksha Bandhan

Campaigns from Gits, Honeywell, Niine Sanitary Napkins, Parle G, Schmitten Moments

Brands celebrate Raksha Bandhan
After Independence Day, brands are now celebrating Raksha Bandhan. We've put together a compilation of some of the campaigns we have received for the occasion.
 
Gits
 
Gits Food' digital film titled #ThankYouBhaiya, encourages viewers to express gratitude towards their 'bhaiyas'. It shows a lady wishing and gifting her watchman, liftman and office boy among others Gulab Jamuns. 
 
Honeywell 
 
Conceptualised by The Womb, this film shows a brother waiting outside an operation theatre eagerly. As the film progresses it shows that the brother was waiting to meet his sister who was part of the doctor's team. He reminds her about Raksha Bandhan and makes her tie him the Rakhi. 
 
Niine Sanitary Napkins
 
Niine Sanitary Napkins' video shows how brothers have always protected their sisters while they're growing up. This film by Anomalous tells boys to give a present that matters, a Niine sanitary napkin.
 
Parle G
 
The digital film created by Thoughtblurb shows how a brother loves irritating his sister. This stops when he sees her with a fractured leg. The emotion changes to concern.
 
Schmitten Moments
 
In this film by ADK Fortune, Schmitten Moments pushes the message of equality and respect. The sister thanks the brother for empowering her and giving her the respect of an equal. 
 
Source:
Campaign India

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