BBC GoodFood, the specialist food magazine, will be launched in India on 21 October 2011.
Tarun Rai, chief executive officer of Worldwide Media, said: “Urban Indians are experimenting with food both at home and when they go out. Ingredients that were not available a few years ago are easily ccessible now. Restaurants in India are serving food from around the world – be it Spanish, French or Japanese. It is a great time to aunch a specialist food magazine.”
GoodFood is priced at Rs.100/-. The magazine is architectured into five readable sections – First Bite, Eat In, Eat Out, Eat Away and MasterClass.
Recently, BBC Worldwide sold its stake to Times of India (TOI) owner Bennett, Coleman and Co. BBC Worldwide holds a 50% share in Indian joint venture, Worldwide Media. Worldwide Media publishes titles which include the Indian editions of BBC’s Top Gear, Lonely Planet and Knowledge.