MediaCom India has announced that it has been awarded the media mandate of Bayer’s new consumer health division in India.
The account was won following a multi-agency pitch. MediaCom’s Mumbai office will handle the mandate which includes planning and buying across all media platforms.
Sandeep Verma, country head, Bayer Consumer Health Division, India, said, “With Bayer’s Consumer Health division offering a portfolio of leading and trusted brands in India, we want people to adopt self-care and take charge of their everyday health. To make this possible, it's essential to have the right partners on board who can add value to our efforts and contribute to our vision. We are hence happy to onboard MediaCom in our journey.”
Navin Khemka, chief executive officer, MediaCom South Asia, said, “With the rising concerns of the global population, we believe it is important to have a company like Bayer in the market whose scientific successes are intended to help improve people’s lives. With our integrated teams and media-neutral solutions, we are looking forward to helping Bayer further scale its efforts and accelerate its business growth. Leveraging MediaCom’s expertise, we will be focusing a lot on new-age thinking and digital-first approach and are looking forward to creating an amazing experience for them.”