Campaign India Team
May 27, 2021

Bayer Consumer Health appoints Mediacom

Account won post a multi-agency pitch

Bayer Consumer Health appoints Mediacom
MediaCom India has announced that it has been awarded the media mandate of Bayer’s new consumer health division in India. 
 
The account was won following a multi-agency pitch. MediaCom’s Mumbai office will handle the mandate which includes planning and buying across all media platforms.
 
Sandeep Verma, country head, Bayer Consumer Health Division, India, said, “With Bayer’s Consumer Health division offering a portfolio of leading and trusted brands in India, we want people to adopt self-care and take charge of their everyday health.  To make this possible, it's essential to have the right partners on board who can add value to our efforts and contribute to our vision. We are hence happy to onboard MediaCom in our journey.”
 
Navin Khemka, chief executive officer, MediaCom South Asia, said, “With the rising concerns of the global population, we believe it is important to have a company like Bayer in the market whose scientific successes are intended to help improve people’s lives. With our integrated teams and media-neutral solutions, we are looking forward to helping Bayer further scale its efforts and accelerate its business growth. Leveraging MediaCom’s expertise, we will be focusing a lot on new-age thinking and digital-first approach and are looking forward to creating an amazing experience for them.”
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

WPP, DDB and Publicis Conseil win creative company, ...

Winners announced on final night at Palais.

1 day ago

Professionals from 21 agencies win Young Lions 2025 ...

Australia, Canada, Norrway, South Africa win two Young Lions each; Indian agency MAP acts as brief-setting partner for Design category.

1 day ago

India signs off Cannes 2025 with 32 Lions, one Silver

No wins in top-tier categories on final day, but India’s tally climbs to 32 Lions—marking a modest creative momentum shift.