Baidyanath Ayurved has announced the appointment of Brand Visage Communications.
The agency will be responsible for strategising, planning and executing a digital strategy, campaigns, ORM, SEO and digital media strategy.
The account was won post a multi-agency pitch and will be handled by Brand Visage Communications Delhi office.
Ramesh Yadav, chief marketing officer, Baidyanath said, “We are thrilled to welcome Brand Visage Communications on board as part of our team. Baidyanath, now for more than 100 years has always focused on authentic and efficacious products across categories and the agency came up with great ideas and analytics to make the brand resonate more with its target audience and become more search friendly when consumers are looking for our categories of products for their problems. With the agency’s expertise in delivering successful campaigns, we are looking forward to creating some great work together and a long and fruitful association."
Siddharth Khanna, CEO and co-founder, Brand Visage Communications, said, “We are thrilled to be associated with the Baidyanath Group. With the changing content consumption and search patterns in India, we truly believe the brand has so many stories to tell and engage the audience with unique content ideas synchronising with their unique products spread across wellness and consumption categories. We are looking forward to creating some memorable work together."