Babita Baruah
Jun 01, 2011

Babita's Blog: Whose Idea Is It Anyway?

Babita Baruah, vice president and client services director, JWT Delhi, considers it high time ad agencies and media agencies started their happy coffee meetings and late evening chats again

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 hours ago

In 2026, will AI …

Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.

3 hours ago

When permanence meets product placement

Tanishq pairs Bollywood couple Javed Akhtar and Shabana Azmi to sell natural diamonds, but then lets provenance speak louder than romance.

4 hours ago

PR isn’t facing a sunset, but a reset

This piece is not a farewell to PR, but a farewell to an older mental model of it.

7 hours ago

The campaigns that cut through in 2025

Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural insight — not clutter — drive impact.