The Advertising Standard Council of India (ASCI) will be hosting an event ‘Creativity, For Goodness’ Sake’ on 20 March at Taj Land’s End, Mumbai.
The objective of this event is to ‘create and present an engagement platform to uphold creativity’, according to the official statement.
The speakers include Sir John Hegarty, founder, creative- BBH; Marc Matheiu, senior VP - marketing, Unilever; Shantanu Khosla, managing director - P&G and Rajkumar Hirani, filmmaker, will share their thoughts on ‘Creativity with responsibility’.
Piyush Pandey, executive chairman and creative director, Ogilvy and Mather India and South Asia; Santosh Desai, MD and CEO, Future Brands; Sanjeeb Chaudhuri, global head of brand and CMO, Standard Chartered Bank and Paritosh Joshi, director, Provocateur Advisory, will be part of the panel discussion moderated by Anish Trivedi, theatre, literature and radio personality. The debate will address issues on creative freedom, the parameters of creative expression in advertising and more, informed an official statement.
Narendra Ambwani, chairman, ASCI, said, “Encouraging self-discipline by the creators of advertising, has been one of the key priorities chalked out for the year 2014 -2015. As the chairman of ASCI, I believe that by promoting ASCI's guidelines more vigorously among advertisers and creative agencies the new advertisements released will meet ASCI's standards at the creative stage itself. This would help eradicate false and misleading claims in ads and very importantly serve the need of the hour – safeguarding consumer interest and reinforcing public’s confidence in the advertising industry. Working towards this cause of promoting the spirit of self-regulation, we here at ASCI have all come together to create a one-of-a kind festival of debate – ‘Creativity for Goodness’ sake! Through this unique engagement platform we aim at a fairly high powered and intellectually stimulating event for all stakeholders involved in the process of communication with consumers.”
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