Campaign India Team
Jan 11, 2023

Arré Voice partners with Akshara Centre for women’s safety

Aims to encourage women to speak out about cases of domestic violence and financial abuse

Arré Voice partners with Akshara Centre for women’s safety
Arré Voice has announced its partnership with Akshara Centre to support and contribute to the cause of women’s safety. 
 
With this partnership, the voice podcast app aims to encourage women to speak out about cases of domestic violence – which could range from emotional to physical to even financial abuse – which has been on the rise, especially during and after the pandemic. 
 
To ensure that awareness is created of women’s safety, a tech-enabled intervention is planned to allow women to access helplines and support groups through the app.
 
Niyati Merchant, co-founder and chief operating officer, Arré Voice, said, “As a women-first audio social platform, we wish to provide women part of the growing Arré Voice community, access to content and tools aimed at creating a safe social space. This is an ever-evolving endeavour for us, based on real-time community feedback and enabled through tech-led interventions. Akshara Centre has been actively working towards educating young men and women towards creating a society that allows for a dignified, violence-free life for women. Through this partnership, we hope to extend these initiatives to our users.”
 
Nandita Shah, co-founder, Akshara Centre, said “We are so proud to be associated with Arré Voice. At Akshara Centre, we are trying to build an ‘in person’ platform for young women to not only share issues and problems but also share strategies to combat difficulties as a woman and for us, this partnership with Arré Voice is an extension of the same online i.e., giving a voice, building bonds and creating networks. We are sure that the online platform will scale the conversation exponentially.”
 
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Arthur Sadoun on why Publicis is ‘winning’ and how ...

The CEO also discussed the fight for top talent and how Omnicom’s impending acquisition of IPG has 'already' changed the new-business market.

3 hours ago

Havas raises 2025 outlook after 3.8% Q3 growth

By region, APAC and Africa saw the strongest year-on-year growth at 8.2% for Q3 – returning to positive growth after a negative Q2.

3 hours ago

WPP continues AI overhaul with $400-million Google ...

WPP’s deal with Google ramps up its AI capabilities as new CEO Cindy Rose moves to catch competitors and speed campaign production.

5 hours ago

Walls talk again as Asian Paints brings back ...

The company revisits its iconic ‘Har Ghar Kuch Kehta Hai’ with a modern spin, spotlighting how today’s homes tell their stories differently.