Applabs gets Sanjeev Bankira as country head for India and MENA

The Singapore-based ad-tech platform and solutions company, Applabs has announced the appointment of Sanjeev Bankira as it's country head for India and MENA (Middle East and North Africa). 

 

With this appointment, Applabs aims to expand its reach in these two regions.

 

Bankira will be responsible for the company’s operations in both countries and will look after its strategic growth. 

 

Furthermore, he aims to strengthen the local team by creating partnerships and new business opportunities while establishing strong client relationships.

 

Bankira moves from Fork Media Group, where he was head - growth marketing, monetisation and partnerships. 

 

He said, “I am thrilled to join one of the fastest-growing digital marketing solution firms which are now operational in India and the MENA.  As both regions are rapidly growing markets for digital marketing, brands are increasingly adopting various new technologies, be it AI, ML, programmatic or involvement in crypto, metaverse, etc to compete with their counterparts. Seeing the company’s performance in Singapore, I am sure that Applabs will repeat its success story in these two countries as well. I look forward to working and contributing to Applabs’ growth and in establishing the company among the top ad-tech platforms in the region.”

 

In a career spanning over 12 years, Bankira has also worked at Manhattan Communications India and Indiamart Intermesh.