Appies 2013, the competitive two-day showcase of 100 of the best marketing campaigns from 16 markets in Asia, is scheduled for 15 and 16 August at the National University of Singapore Society. Organised by the Institute of Advertising Singapore (IAS), Appies 2013 will award 10 Gold medals and five Silver medals to the top marketing campaigns as judged by a panel. Organisers will also hand out five awards to the top presenters. This is the fourth edition of the property.
Rohit Jawa, senior vice president – global marketing operations, Unilever, has been announced as chief judge this year. The advisory panel in place for the event includes Alvin Neo, chief marketing officer, Parkway Health International; Charmaine Wong-Han, chief marketing officer, Pizza Hut Dine In; Asia Franchise YUM! Restaurant International; Johan Buse, vice president - consumer marketing, SingTel; Rohini Miglani, director - brand building integrated communication, P&G Asia; and Rene De Monchy, head of marketing, Asia Pacific Breweries.
On the property, Goh Shu Fen, chairperson, Appies, and principal, R3, said, “Our theme of ‘Seeing The Story behind Asia’s most successful brands’ really encapsulates what Appies is about - a live interactive platform for learning and sharing real marketing cases, and learning what has worked not just in your category but across sectors. There is no other platform like this for marketers and their partners.”
The Appies follow a live 4-6-10 campaign presentation format. Each presentation begins with a four-minute showreel video summarising the campaign, followed by a six-minute live exposition of the campaign’s key highlights by the brand’s marketers/campaign creators. Each campaign is then cross-examined by judges and audience members for 10 minutes.