Anchor Electricals, part of the Panasonic Group, has appointed Scarecrow Communications as its creative agency.
Established in 1963, Anchor Electricals, was bought over by Panasonic electric works, formerly known as Matsushita Electric Industrial in 2007.
Commenting on Scarecrow's appointment Dinesh Aggarwal, director,sales and marketing, Anchor Electrical said,“We were looking for an agency which will understand our transformation and growth need; I believe that Scarecrow does and we look forward to working together on our stated objectives”.
Commenting on their association with Anchor, Raghu Bhat, founder director, Scarecrow Communications said, “It’s a source of personal and professional pride to be associated with a
brand like Anchor a Panasonic Group brand. The electrical product sector is highly unorganised. And there is a genuine opportunity to create interventions at multiple levels through the power of creativity.”
Manish Bhatt, founder director, Scarecrow Communications, added "We have handled Anchor Electricals in our ex-agency and have the highest regard for the management. We are delighted by this opportunity and hope to use our category experience to create impactful creative work that boosts the topline.”
Arunava (Joy) Sengupta, founder director, Scarecrow Communications added, "The sector is hotting up and it’s the right time to create consumer pull. We are thankful to Anchor Electricals for reposing trust in us.”
Anchor Electricals manufactures switches and accessories, wires and cables, fans, CFL, luminaries, circuit breakers and insulation tapes among others.