Anant Rangaswami
Jan 25, 2011

Anant’s blog: AAAI, Ad Club, look out for a new Joseph

Threat may be from someone who doesn’t exist

Anant’s blog: AAAI, Ad Club, look out for a new Joseph

Before you read on, take a look at this video:

And what does this have to do with the price of fish? Or with the AAAI or with the Ad Club? 

Some background, first. The AAAI and the Ad Club have decided to part ways as far as the Abbys at Goafest is concerned. There’s no official statement on this, but you can take it from me that it’s a done deal. 

The AAAI is working furiously on putting together an award of their own. There’s no official statement on this, but you can take it from me that it will be announced very shortly. 

The Ad Club is putting their plan B into action – an Abbys at Mumbai once again. There’s no official statement on this, but you can take it from me that it will be announced very shortly, too. 

Unconnected to this. Many regulars on twitter were disgusted with, and amused by, the decisions of major Film Awards shows in India. They tweeted about it and discovered that there were many thousand disgruntled film lovers in India on twitter as well. Someone set the ball rolling and suggested a twitter award for Indian films. It started as a trickle, then became a wave and then, finally, a veritable tsunami. 

Take it from me, it’ll work. The jury has been selected by fellow tweeters, many of whom will not even know the worthies they support and approve of. The important thing is that they have created a jury that they trust, whose verdicts they will trust. 

And, in a year or two, the film industry will have no choice but to ‘recognise’ this award. They will support the award, they will accept the award – and perhaps respect it more than they do the ‘established’ ones. 

And going back to Joseph and his amazing coat, we have the AAAI staring at the Joseph in the Ad Club and the Ad Club staring at the Joseph in the AAAI. And while they bicker and bitch and lobby and fret and fume… 

…someone on Twitter could decide to suggest an award that is more respected, more trusted and free of the politics and the rubbish that we’re now witnessing.

Source:
Campaign India

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