'Aman Ki Asha' to be featured in Centre Pompidou exhibition in Paris

From May 25-September 19, The Centre Pompidou is to present a major exhibition that explores Indian society through the eyes of Indian and French artists

Apr 20, 2011 02:48:00 PM | Article | Arati Rao

 

Taproot India's 'Aman Ki Asha' campaign for The Times Of India will be featured at an exhibition hosted by the Centre Pompidou in Paris from May 25-September 19. 
 
The exhibition will explore Indian society through the eyes of Indian and French artists. Themed 'Paris-Delhi-Bombay', it is intended to promote communication between
the two cultures, establishing new and lasting links.
 
Calling the development "a rare honour", Agnello Dias, Taproot co-founder and chief creative officer, said, "For us at Taproot India and the TOI Brand Team, Aman ki Asha has become a landmark campaign as it is not often that an advertising campaign goes beyond the realm of conventional industry fora into the world at large to be appreciated at a global political level. A few months back we also received the copy of a motion moved in the British House of Commons commending the campaign which, coupled with this, is probably bigger than any advertising award we have received."