Arati Rao
Apr 20, 2011

'Aman Ki Asha' to be featured in Centre Pompidou exhibition in Paris

From May 25-September 19, The Centre Pompidou is to present a major exhibition that explores Indian society through the eyes of Indian and French artists

'Aman Ki Asha' to be featured in Centre Pompidou exhibition in Paris

 

Taproot India's 'Aman Ki Asha' campaign for The Times Of India will be featured at an exhibition hosted by the Centre Pompidou in Paris from May 25-September 19. 
 
The exhibition will explore Indian society through the eyes of Indian and French artists. Themed 'Paris-Delhi-Bombay', it is intended to promote communication between
the two cultures, establishing new and lasting links.
 
Calling the development "a rare honour", Agnello Dias, Taproot co-founder and chief creative officer, said, "For us at Taproot India and the TOI Brand Team, Aman ki Asha has become a landmark campaign as it is not often that an advertising campaign goes beyond the realm of conventional industry fora into the world at large to be appreciated at a global political level. A few months back we also received the copy of a motion moved in the British House of Commons commending the campaign which, coupled with this, is probably bigger than any advertising award we have received."  
 
 
Source:
Campaign India