Research & Ranking has announced the appointment of Alok Arya as chief marketing officer.
Arya will be responsible for leading the branding, communication, marketing efforts, generating brand recall and driving revenue growth.
He moves from IIFL (India Infoline Group), where he was chief marketing officer.
Manish Goel, founder and director, Research & Ranking, said, "Alok is a highly skilled leader with immense experience in spearheading the marketing and growth initiatives for consumer-led brands in India. He has studied consumer preferences and evolving digital behaviors closely throughout his career. His expertise will help us develop the right strategies to reach a wider target audience and position us as India’s preferred brand in the equity investment space. We look forward to his insights and collective expertise to help us enhance our position and propel the next phase of growth."
Arya said, "I am proud to be joining a company committed to transforming the investing habits of Indians through innovative wealth-tech advisory solutions, and exceptional customer experience. 'Direct Equity investment' has massive potential for expansion in our country. Along with my team, I am keen to establish R&R as the preferred brand of choice."
In a career spanning over 12 years, he has also worked with Piramal Group, Future Group India and Google, among others.
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