Air Asia appoints Carat India as its media agency

Taking its association with Carat in Malaysia forward, Air Asia, Asia's pioneer low cost carrier, has appointed Carat India as its media buying and planning partner. Carat India, taken on to ease Air Asia's entry into India, will be handling the media buying and planning responsibilities in India, while Posterscope will handle the OOH and Isobar network will provide digital inputs where required.

"We are delighted that Air Asia, our client in Malaysia, has entrusted Carat India their entire media responsibilities. Air Asia is an extremely exciting client and has been recognized as one of the world's 50 most innovative companies, by Fast Co magazine and we look forward to working with them in India" said Ashish Bhasin, Chairman India & CEO South East Asia, Aegis Media.