James Swift
Jul 17, 2015

Agencies line up for global Unicef comms

Unicef has issued a brief to find an agency to help unify its disparate branding around the world

Agencies line up for global Unicef comms
It is understood that the United Nations children’s charity approached agencies directly over the past week. It wants a global network and preferably one that has offices in New York and Geneva.
 
The brief is for global communications and strategy, with a contract length of three years. Unicef’s communi­cations and fundraising are currently managed on a country-by-country basis and the charity wants to be more consistent with its messaging. 
 
The winning network will create a global brand identity as well as develop fundraising campaigns. It will also be charged with growing Unicef’s online presence.
 
Unicef presently uses a range of agencies for creative campaigns, having worked with Atomic London in the UK and Forsman & Bodenfors in Sweden.
 
The organisation did not respond to Campaign’s request for comment.
 
(This article was first published on campaignlive.co.uk)
Source:
Campaign India

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