It is understood that the United Nations children’s charity approached agencies directly over the past week. It wants a global network and preferably one that has offices in New York and Geneva.
The brief is for global communications and strategy, with a contract length of three years. Unicef’s communications and fundraising are currently managed on a country-by-country basis and the charity wants to be more consistent with its messaging.
The winning network will create a global brand identity as well as develop fundraising campaigns. It will also be charged with growing Unicef’s online presence.
Unicef presently uses a range of agencies for creative campaigns, having worked with Atomic London in the UK and Forsman & Bodenfors in Sweden.
The organisation did not respond to Campaign’s request for comment.