Agencies line up for global Unicef comms

Unicef has issued a brief to find an agency to help unify its disparate branding around the world

Jul 17, 2015 08:30:00 AM | Article | James Swift Share - Share to Facebook

It is understood that the United Nations children’s charity approached agencies directly over the past week. It wants a global network and preferably one that has offices in New York and Geneva.
 
The brief is for global communications and strategy, with a contract length of three years. Unicef’s communi­cations and fundraising are currently managed on a country-by-country basis and the charity wants to be more consistent with its messaging. 
 
The winning network will create a global brand identity as well as develop fundraising campaigns. It will also be charged with growing Unicef’s online presence.
 
Unicef presently uses a range of agencies for creative campaigns, having worked with Atomic London in the UK and Forsman & Bodenfors in Sweden.
 
The organisation did not respond to Campaign’s request for comment.
 
(This article was first published on campaignlive.co.uk)

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