The Asian Federation of Advertising Associations (AFAA) has announced the jury for the inaugural ‘Changemakers For Good Awards’.
These awards aim to recognise those who help causes - like saving the environment and helping change the behaviour regarding domestic violence, gender stereotypes and animal abuse, among other issues.
The jury members are Avinash Pandey (CEO, ABP Network and president, India Chapter, IAA), Partha Sinha (president, Times of India Group and president, The Advertising Club), Sangeeta Pendurkar (CEO, Pantaloons at Aditya Birla Group) and Jaideep Gandhi (founder, Another Idea).
The awards will be held across four categories:
1) Advertising: For messaging that has been transformational in the public space.
2) Government: Which is for a similar messaging but from the Government or an arm of the Government.
3) Industry leader: For a leader in the communications industry who has consistently led societal change in the last few years.
4) Innovation: Where technology or a radically different approach has made a difference in the lives of people.
The eligibility period is the calendar year 2022.
The India winners will be felicitated at the IAA Leadership Awards. These winners will represent India and be honoured at AdAsia 2023 at Seoul in October.
Srinivasan Swamy, chairperson and managing director, R K Swamy, and chairperson, Asian Federation of Advertising Associations, said, "These awards are unique. They seek to salute those advertising, media and tech professionals and companies who are using communication for making a positive impact on society. The quality of the entries received was very good, and the awards would achieve their objective of positioning the marcom community in its proper way, as caring people, who are using communication as a real force for good."