Campaign India Team
Mar 20, 2013

Adfest 2013: Taproot India crowned Agency of the Year, brings home 11 metals

BBDO India wins Effective Lotus; 33 metals in all for India

Adfest 2013: Taproot India crowned Agency of the Year, brings home 11 metals

Taproot India was crowned Agency of the Year at the Lotus Awards at Adfest 2013 announced in Pattaya, Thailand on 19 March 2013. The agency won the trophy on the back of winning 11 metals, including 1 Grande, 1 Lotus Root, 1 Gold, 2 Silver and 6 Bronze awards.

Among Indian agencies, McCann Worldgroup India bagged 6 metals, which included 1 Lotus Root, 4 Silver and 1 Bronze awards. BBDO India won an Effective Lotus and backed it up with a Silver win.

In all, Indian agencies brought home 33 metals, including 1 Grande, 2 Lotus Root, 1 Effective, 1 Gold, 13 Silver and 15 Bronze Lotus awards.

Leo Burnett bagged the Network of the Year trophy, while Diageo won the Advertiser of the Year title. Hakuhodo Inc. Tokyo was recognised as Interactive Agency of the Year, while Leo Burnett Melbourne was awarded the Direct & Promo Agency of the Year award. Illusion Co. Bangkok won the Production Company of the Year title at this year’s awards.

Final list of Indian metal winners:


 

Agency Grande Lotus Root Effective Gold Silver Bronze Total
Taproot India 1 1 - 1 2 6 11
McCann Worldgroup India - 1 - - 4 1 6
BBDO - - 1 - 1 - 2
Contract Advertising - - - - 2 - 2
Grey Worldwide India - - - - 2 - 2
Bang Bang Films - - - - 1 1 2
Corcoise Films - - - - 1 - 1
Leo Burnett India - - - - - 3 3
DDB Mudra Group - - - - - 2 2
Scarecrow Communications - - - - - 1 1
Webchutney - - - - - 1 1
Total 1 2 1 1 13 15 33

Final list of winning Indian entries by category:

FILM LOTUS
 

Best of Travel, Tourism and Transport Bindi/Aarti Yatra.com McCann Worldgroup India Silver
Best of Household Products and Maintenance Morphy Richards- Corruption Morphy Richards Juicers Contract Advertising Silver
Best of Home Appliances and Furnishings Mrs. Pinto Panasonic SmooSpeak Video Door Phone Scarecrow Communications Ltd. Bronze
Best of Communication Media and Publications Girl Child Kaun Banega Crorepati (Who Wants to be a Millionaire) Leo Burnett India Bronze
Best of Communication Media and Publications Fox Movies Subtitles Fox Movies Taproot India Bronze
Best of Entertainment, Recreation and Leisure IPL- Carnival BCCI Bang Bang Films
Bronze
Best of Corporate I Am Mumbai Mumbai Mirror Taproot India Gold

PRESS LOTUS

Best of Communication Media and Publications Visual Classified Times Classified Taproot India Silver
Best of Cars Horn/Bell/Duck Volkswagen Passat DDB Mudra Group Bronze
Best of Electronics Hands can't be trusted- House Wife/Hands can't be trusted- Scientist Videocon Mobile McCann Worldgroup India Bronze
Best of Public Services Abused Goddess 1-3 Save Our Sisters Taproot India Bronze

OUTDOOR LOTUS

Two Dimensional large/Highway Billboards Franklin Gandhi/Queen Mao/Lincoln Fahd Western Union Money Transfer McCann Worldgroup India Silver
Best of Business Equipment JFK/Elvis/Rosewell Paper Shredder DDB Mudra Group Bronze
Best of Corporate ReCycled CD's Rolling Stone Taproot India Bronze
Best of Financial Franklin Gandhi/Queen Mao/Lincoln Fahd Western Union Money Transfer McCann Worldgroup India Silver

RADIO LOTUS
 

Best of Commercial Public Services and Private Services Toothpaste/Diaper Reliance Digital TV Leo Burnett India Bronze

INTERACTIVE LOTUS

Best Use of Technology Harmonium Love Mohan Music Palace Webchutney Bronze

DIRECT LOTUS

Flat Mail: Business-to-Consumer THE PISSING LETTER DIASTIX BBDO Silver

DESIGN LOTUS

Books & Publications Strip the Summer Killer Jeans Grey Worldwide India Silver
Product Design Green Fold Killer Jeans Grey Worldwide India Silver
Product Design Donate More
Red Cross
Taproot India Bronze

PRINT CRAFT
 

Best Use of Illustration God ATSS McCann Worldgroup India Silver
Art Direction Abused Goddess 1-3 Save Our Sisters Taproot India Silver
Best Use of Illustration Country side Bar/Fish Market/Toilet Nima Bartan Taproot India Bronze
Best Use of Illustration Camouflage Toilet/Camouflage Kitchen Bajaj Exhaust Fans Leo Burnett India Bronze
Art Direction Face 1/Face 2/Face 3 Prayas Bharti Trust Taproot India Bronze

FILM CRAFT

Production Design (Set or Costume Design, Model Making) IPL- Carnival BCCI Bang Bang Films Silver
Original Music Giving is Magic ICICI Bank Corcoise Films Silver
Sound Design Morphy Richards- Corruption Morphy Richards Juicers Contract Advertising Silver

EFFECTIVE LOTUS
 

YOU SHAVE, I SHAVE GILLETTE BBDO Effective Lotus


LOTUS ROOTS
 

I Am Mumbai Mumbai Mirror Taproot India Grande Lotus Roots
Abused Goddess 1-3 Save Our Sisters Taproot India Lotus Roots
Bindi/Aarti Yatra.com McCann Worldgroup India Lotus Roots

Film Lotus

Indian agencies won 1 Gold, 2 Silver and 4 Bronze Lotus awards in this category.

Taproot India’s film ‘I Am Mumbai’ for Mumbai Mirror earned India’s only Gold Lotus at this year’s event in the ‘Best of Corporate’ sub-category. In the ‘Best of Travel, Tourism and Transport’ sub-category, McCann Worldgroup India’s entry ‘Bindi/Aarti’ for Yatra.com and Contract Advertising’s entry ‘Morphy Richards - Corruption’ for Morphy Richards in the ‘Best of Household Products and Maintenance’ sub-category won a Silver Lotus each.

The Bronze Lotus winning entries from India were: Scarecrow Communications’ entry ‘Mrs. Pinto’ for Panasonic SmooSpeak Video Door Phone in the ‘Best of Home Appliances and Furnishings’ sub-category; ‘Girl Child’ for Kaun Banega Crorepati (Who Wants to be a Millionaire) in the ‘Best of Communication Media and Publications’ sub-category; ‘IPL- Carnival’ for BCCI entered by Bang Bang Films in the ‘Best of Entertainment, Recreation and Leisure’ sub-category; and, Taproot India’s ‘Fox Movies Subtitles’ for Fox Movies in the ‘Best of Communication Media and Publications’ sub-category.

Outdoor Lotus

Indian agencies bagged 2 Silver and 2 Bronze Lotus awards in the Outdoor Lotus category.

McCann Worldgroup India’s entry ‘Franklin Gandhi/Queen Mao/Lincoln Fahd’ for Western Union Money Transfer won a Silver Lotus each in the ‘Two Dimensional large/Highway Billboards’ and ‘Best of Financial’ sub-categories.

Taproot India’s entries ‘ReCycled CD's’ for Rolling Stone in the ‘Best of Corporate’ sub-category, and DDB Mudra Group entry ‘JFK/Elvis/Rosewell’ for Paper Shredder in the ‘Best of Business Equipment’ sub-category, won a Bronze Lotus each.

Radio Lotus

Leo Burnett India’s ‘Toothpaste/Diaper’ for Reliance Digital TV in the ‘Best of Commercial Public Services and Private Services’ sub-category was the only Indian metal winner in radio. The entry won a Bronze Lotus.

Direct Lotus

The lone Indian entry that was shortlisted in the category, BBDO’s ‘The Pissing Letter’ for Diastix, in the ‘Flat Mail: Business-to-Consumer’ sub-category, won a Bronze Lotus.

Effective Lotus

The category only had seven shortlists and BBDO India’s entry ‘You Shave, I Shave’ for Gillette was the only Indian representation. The entry was awarded an Effective Lotus, along with three other entries.

The other Effective Lotus winning entries were: ‘Chok! Chok! Chok!’ for Coca-Cola by Mccann Worldgroup (Hong Kong), ‘Using the power of Impotence’ for Selleys by Belgiovane Williams Mackay Sydney, and ‘Beijing Duck’ for Sunsnack by The Leo Burnett Group Thailand.

Lotus Roots

Taproot India’s entry ‘I am Mumbai’ for Mumbai Mirror won the top honour in this category – a Grande Lotus Root. Another entry from the agency ‘Abused Goddess 1’, ‘Abused Goddess 2’ and ‘Abused Goddess 3’ for Save Our Sisters also bagged a Lotus Root. McCann Worldgroup India’s entries ‘Bindi’ and ‘Aarti’ for Yatra.com also made the cut and won a Lotus Root award.

Click here to read the list of other Indian winners announced on 18 March.

 

Source:
Campaign India

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