Taproot India was crowned Agency of the Year at the Lotus Awards at Adfest 2013 announced in Pattaya, Thailand on 19 March 2013. The agency won the trophy on the back of winning 11 metals, including 1 Grande, 1 Lotus Root, 1 Gold, 2 Silver and 6 Bronze awards.
Among Indian agencies, McCann Worldgroup India bagged 6 metals, which included 1 Lotus Root, 4 Silver and 1 Bronze awards. BBDO India won an Effective Lotus and backed it up with a Silver win.
In all, Indian agencies brought home 33 metals, including 1 Grande, 2 Lotus Root, 1 Effective, 1 Gold, 13 Silver and 15 Bronze Lotus awards.
Leo Burnett bagged the Network of the Year trophy, while Diageo won the Advertiser of the Year title. Hakuhodo Inc. Tokyo was recognised as Interactive Agency of the Year, while Leo Burnett Melbourne was awarded the Direct & Promo Agency of the Year award. Illusion Co. Bangkok won the Production Company of the Year title at this year’s awards.
Final list of Indian metal winners:
|McCann Worldgroup India||-||1||-||-||4||1||6|
|Grey Worldwide India||-||-||-||-||2||-||2|
|Bang Bang Films||-||-||-||-||1||1||2|
|Leo Burnett India||-||-||-||-||-||3||3|
|DDB Mudra Group||-||-||-||-||-||2||2|
Final list of winning Indian entries by category:
|Best of Travel, Tourism and Transport||Bindi/Aarti||Yatra.com||McCann Worldgroup India||Silver|
|Best of Household Products and Maintenance||Morphy Richards- Corruption||Morphy Richards Juicers||Contract Advertising||Silver|
|Best of Home Appliances and Furnishings||Mrs. Pinto||Panasonic SmooSpeak Video Door Phone||Scarecrow Communications Ltd.||Bronze|
|Best of Communication Media and Publications||Girl Child||Kaun Banega Crorepati (Who Wants to be a Millionaire)||Leo Burnett India||Bronze|
|Best of Communication Media and Publications||Fox Movies Subtitles||Fox Movies||Taproot India||Bronze|
|Best of Entertainment, Recreation and Leisure||IPL- Carnival||BCCI||Bang Bang Films||
|Best of Corporate||I Am Mumbai||Mumbai Mirror||Taproot India||Gold|
|Best of Communication Media and Publications||Visual Classified||Times Classified||Taproot India||Silver|
|Best of Cars||Horn/Bell/Duck||Volkswagen Passat||DDB Mudra Group||Bronze|
|Best of Electronics||Hands can't be trusted- House Wife/Hands can't be trusted- Scientist||Videocon Mobile||McCann Worldgroup India||Bronze|
|Best of Public Services||Abused Goddess 1-3||Save Our Sisters||Taproot India||Bronze|
|Two Dimensional large/Highway Billboards||Franklin Gandhi/Queen Mao/Lincoln Fahd||Western Union Money Transfer||McCann Worldgroup India||Silver|
|Best of Business Equipment||JFK/Elvis/Rosewell||Paper Shredder||DDB Mudra Group||Bronze|
|Best of Corporate||ReCycled CD's||Rolling Stone||Taproot India||Bronze|
|Best of Financial||Franklin Gandhi/Queen Mao/Lincoln Fahd||Western Union Money Transfer||McCann Worldgroup India||Silver|
|Best of Commercial Public Services and Private Services||Toothpaste/Diaper||Reliance Digital TV||Leo Burnett India||Bronze|
|Best Use of Technology||Harmonium Love||Mohan Music Palace||Webchutney||Bronze|
|Flat Mail: Business-to-Consumer||THE PISSING LETTER||DIASTIX||BBDO||Silver|
|Books & Publications||Strip the Summer||Killer Jeans||Grey Worldwide India||Silver|
|Product Design||Green Fold||Killer Jeans||Grey Worldwide India||Silver|
|Product Design||Donate More||
|Best Use of Illustration||God||ATSS||McCann Worldgroup India||Silver|
|Art Direction||Abused Goddess 1-3||Save Our Sisters||Taproot India||Silver|
|Best Use of Illustration||Country side Bar/Fish Market/Toilet||Nima Bartan||Taproot India||Bronze|
|Best Use of Illustration||Camouflage Toilet/Camouflage Kitchen||Bajaj Exhaust Fans||Leo Burnett India||Bronze|
|Art Direction||Face 1/Face 2/Face 3||Prayas Bharti Trust||Taproot India||Bronze|
|Production Design (Set or Costume Design, Model Making)||IPL- Carnival||BCCI||Bang Bang Films||Silver|
|Original Music||Giving is Magic||ICICI Bank||Corcoise Films||Silver|
|Sound Design||Morphy Richards- Corruption||Morphy Richards Juicers||Contract Advertising||Silver|
|YOU SHAVE, I SHAVE||GILLETTE||BBDO||Effective Lotus|
|I Am Mumbai||Mumbai Mirror||Taproot India||Grande Lotus Roots|
|Abused Goddess 1-3||Save Our Sisters||Taproot India||Lotus Roots|
|Bindi/Aarti||Yatra.com||McCann Worldgroup India||Lotus Roots|
Indian agencies won 1 Gold, 2 Silver and 4 Bronze Lotus awards in this category.
Taproot India’s film ‘I Am Mumbai’ for Mumbai Mirror earned India’s only Gold Lotus at this year’s event in the ‘Best of Corporate’ sub-category. In the ‘Best of Travel, Tourism and Transport’ sub-category, McCann Worldgroup India’s entry ‘Bindi/Aarti’ for Yatra.com and Contract Advertising’s entry ‘Morphy Richards - Corruption’ for Morphy Richards in the ‘Best of Household Products and Maintenance’ sub-category won a Silver Lotus each.
The Bronze Lotus winning entries from India were: Scarecrow Communications’ entry ‘Mrs. Pinto’ for Panasonic SmooSpeak Video Door Phone in the ‘Best of Home Appliances and Furnishings’ sub-category; ‘Girl Child’ for Kaun Banega Crorepati (Who Wants to be a Millionaire) in the ‘Best of Communication Media and Publications’ sub-category; ‘IPL- Carnival’ for BCCI entered by Bang Bang Films in the ‘Best of Entertainment, Recreation and Leisure’ sub-category; and, Taproot India’s ‘Fox Movies Subtitles’ for Fox Movies in the ‘Best of Communication Media and Publications’ sub-category.
Indian agencies bagged 2 Silver and 2 Bronze Lotus awards in the Outdoor Lotus category.
McCann Worldgroup India’s entry ‘Franklin Gandhi/Queen Mao/Lincoln Fahd’ for Western Union Money Transfer won a Silver Lotus each in the ‘Two Dimensional large/Highway Billboards’ and ‘Best of Financial’ sub-categories.
Taproot India’s entries ‘ReCycled CD's’ for Rolling Stone in the ‘Best of Corporate’ sub-category, and DDB Mudra Group entry ‘JFK/Elvis/Rosewell’ for Paper Shredder in the ‘Best of Business Equipment’ sub-category, won a Bronze Lotus each.
Leo Burnett India’s ‘Toothpaste/Diaper’ for Reliance Digital TV in the ‘Best of Commercial Public Services and Private Services’ sub-category was the only Indian metal winner in radio. The entry won a Bronze Lotus.
The lone Indian entry that was shortlisted in the category, BBDO’s ‘The Pissing Letter’ for Diastix, in the ‘Flat Mail: Business-to-Consumer’ sub-category, won a Bronze Lotus.
The category only had seven shortlists and BBDO India’s entry ‘You Shave, I Shave’ for Gillette was the only Indian representation. The entry was awarded an Effective Lotus, along with three other entries.
The other Effective Lotus winning entries were: ‘Chok! Chok! Chok!’ for Coca-Cola by Mccann Worldgroup (Hong Kong), ‘Using the power of Impotence’ for Selleys by Belgiovane Williams Mackay Sydney, and ‘Beijing Duck’ for Sunsnack by The Leo Burnett Group Thailand.
Taproot India’s entry ‘I am Mumbai’ for Mumbai Mirror won the top honour in this category – a Grande Lotus Root. Another entry from the agency ‘Abused Goddess 1’, ‘Abused Goddess 2’ and ‘Abused Goddess 3’ for Save Our Sisters also bagged a Lotus Root. McCann Worldgroup India’s entries ‘Bindi’ and ‘Aarti’ for Yatra.com also made the cut and won a Lotus Root award.