Campaign India Power Play: Pidilite

As the ICC World Cup 2015 fast approaches, Campaign India speaks with those who are investing in the tournament and Team India.

 

We kick-off our Campaign Power Play series with Pidilite Industries, who will be debuting as on-air advertisers during the tournament.

 

Vivek Sharma, CMO, Pidilite Industries 

 

Brands: 

Fevikwik and Dr. Fixit

 

At the ICC World Cup since: 

First time

 

Why cricket? 

Pidilite as a company has always associated itself with games like kabbadi and cricket which are integral to India.  Amongst all sports, cricket is the most popular sport which enjoys highest viewership. This year Cricket World Cup will be broadcasted in six different languages making it even larger. The cricket format allows frequent short breaks making it apt for advertisers to be present creating impact and brand recall.

 

Will campaign plans change if India exits early?

The unpredictable format of the ODI game makes it exciting and keeps audience engaged, overall we believe that the ICC World Cup will prove once again to be a win-win situation for all advertisers. Pidilite has supported the game of cricket for long time and will continue to support our boys and the spirit of sportsmanship. 

 

What will be your masterstroke at the ICC World Cup down under? 

Viewers will get an opportunity to see two of our new TVC's for Dr.Fixit and Fevikwik during this World Cup.