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'We went wherever we could get a stadium': Sangeeta Sharma, Lufthansa
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1 day ago

'We went wherever we could get a stadium': Sangeeta ...

The senior manager, marketing and product explains the airline's second TVC in India, importance of this market and more...

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'It’s a big customer centric move from the brand': Saujanya Shrivastava
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Mar 20, 2017

'It’s a big customer centric move from the brand': ...

MakeMyTrip's CMO explains the brand's latest campaign which has been conceptualised by Publicis

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‘I challenge any festival to be as diverse as ours,’ Jose Papa, Cannes Lions
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Mar 06, 2017

‘I challenge any festival to be as diverse as ...

The recently appointed MD of Cannes Lions in an exclusive chat with Campaign India

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How Liverpool FC intends to extend its '12th man' to India
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Feb 27, 2017

How Liverpool FC intends to extend its '12th man' ...

Liverpool FC’s chief commercial officer and managing director, Billy Hogan explains how it’s reaching the Indian fan base, speaks about an Indian footballer in its academy, and more…

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Dada returns to the field of brands
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Feb 09, 2017

Dada returns to the field of brands

With endorsements like DTDC, Tetley and Captain TMT in quick succession, why has the retired Indian captain become the favourite of brands?

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'With the Ignis, it’s about changing the perception of the company': Vinay Pant
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Jan 17, 2017

'With the Ignis, it’s about changing the perception ...

Maruti Suzuki's AVP-marketing explains the launch campaign which was conceptualised by Hakuhodo Percept and the differentiated TG

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