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Dada returns to the field of brands
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Feb 09, 2017

Dada returns to the field of brands

With endorsements like DTDC, Tetley and Captain TMT in quick succession, why has the retired Indian captain become the favourite of brands?

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'With the Ignis, it’s about changing the perception of the company': Vinay Pant
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Jan 17, 2017

'With the Ignis, it’s about changing the perception ...

Maruti Suzuki's AVP-marketing explains the launch campaign which was conceptualised by Hakuhodo Percept and the differentiated TG

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‘The idea of the sequel came from Bollywood’: Vivek Nayer
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Jan 17, 2017

‘The idea of the sequel came from Bollywood’: Vivek ...

The CMO of the automotive division of Mahindra & Mahindra explains why the brand decided to create a sequel to its 'Live Young, Live Free' campaign.

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Advertising’s negative image partly self-inflicted: Y&R’s Hari Ramanathan
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Jan 05, 2017

Advertising’s negative image partly self-inflicted: ...

The Apac CSO speaks with us about the industry’s 'weird' penchant for self-criticism, a lack of passion among agency leaders, and the need to make clients understand the value of planning.

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'There’s opportunity for other product segments and we are open to a lot of them': Xiaomi's Donovan Sung
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Dec 22, 2016

'There’s opportunity for other product segments and ...

Global director of product management and marketing explains the air purifier launch in India and offline retail approach in some markets

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RaymondNext tests e-com waters, woos buyers with 'Occasions'
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Nov 28, 2016

RaymondNext tests e-com waters, woos buyers with ...

Digital head Uma Talreja explains launch of e-com portal for group's ready-to-wear brands