Digital
Ogilvy elevates Kent Wertime to oversee experience unit under Ogilvy One brand
EXCLUSIVE: Wertime will lead the new global division alongside his dual role as co-CEO of Ogilvy APAC
Montreux Switzerland Festival 2024: Entries close on 31 March
Winners will be announced in the third week of May
Havas Media Network India forms strategic partnership with KlugKlug
The collaboration promises to deliver innovative, data-driven solutions for brands across India and globally
Brand ambassador round-up: 18 March
Aditya Roy Kapur, Janhvi Kapoor, Rinku Singh, Yashasvi Jaiswal, Tamannaah Bhatia and more, in this week's brand ambassador round-up
Condé Nast India onboards Sonia Kapoor as chief business officer
EXCLUSIVE: In her new role, Kapoor will spearhead the focus on advertising revenue targets, shape the company’s sales, define marketing strategy, and propel business growth
The role of AI in influencer marketing: A boon or bane?
DDB Mudra Group's Tanishtha Kaura reflects on the newly-emerging crop of generative AI influencers in India, and questions if adland or the nation are really ready to embrace both their opportunities and challenges
Pick of the Week: Work that wowed us
Every Friday, Campaign India picks its favourites from the work published on the website. This week, Mullen Lintas' Future Generali film stands out by going beyond the noise of International Women's Day campaigns, and shedding light on hidden biases ingrained in insurance policies that we tend to take for granted
Ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape
As day two of the Forum continued, panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment
Spikes Asia 2024: Ogilvy Mumbai comes out on top, as India takes home 29 new metals
Grands Prix wins came from agencies including Ogilvy, VML, Leo Burnett, and more
‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
Ad:tech 2024: Privacy and consent emerge as key, as social media gains an edge in marketing spend
The annual trade conference’s first day shone a light on how marketers can stay relevant, and capitalise on emerging trends like Al in the face of rapid technological advancements, shifting consumer behaviours, and evolving regulatory environment in 2024
Spikes Asia announces shortlist for 2024
677 entries across 25 distinct categories make the cut. The full list of winners will be announced during a live ceremony on March 14, 2024.
Global agency groups 2023 report card: Restructuring, freelance cuts and AI plans as growth gets harder
Last year some global agency groups found the going tougher than expected, but others came through and are still on their planned courses
The CMO's MO: Policybazaar's Sai Narayan on why gender parity in the financial industry matters
The head of marketing also shares his aspirations to tap into opportunities in 'Bharat beyond the metros', reposition the sentiment of gratification when purchasing insurance, and why perception is key to being a modern CMO
Leo Burnett Mumbai's #BringBack2011 is India's most-awarded campaign
WARC 100 rankings: India is the eighth most-awarded country, with Leo Burnett Mumbai managing to snag itself a spot in the creative agency top ten
Moves and wins roundup: Week of 11 March
Read all the latest news from the marcomms world including updates from Yellow.ai, Bira 91, DBS Bank, Dentsu Creative, Ideosphere, Cheil India, BBH India, IAMAI, Pepperfry and Zee Media Corporation here
IWD campaigns that sparked the right conversations
As our dedicated International Women's Day coverage draws to a close, we celebrate the campaigns that drove change this Women's Day through bold statements and thought-provoking narratives that challenge the status quo
Unveiling the trends revolutionising advertising in 2024
Makani Creatives' Suchana Sarkar takes a deep dive into the insights and innovations shaping the advertising and marketing landscape, from the resurgence of brand identity to the disruptive potential of AI, and more
Vineeta Singh on why 'Sugar Cosmetics is not just a beauty brand, it's a catalyst for change within the industry'
As a part of our extended International Women's Day coverage, Sugar Cosmetics' Vineeta Singh shares snippets of her entrepreneurial journey to date, as well as insights on why championing women's entrepreneurship and inclusivity in the beauty industry matters
Ad:Tech 2024 to be held on 13 and 14 March
The event aims to decode trends and industry breakthroughs, spanning AI, attribution, e-commerce, influencer marketing, privacy-centric identity, and evolving customer experiences
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