Adtech 2012: "29% of YouTube views in India come from mobile," says Google's Praveen Sharma

In a session titled 'Leveraging social media to gain a multiplier effect on all digital endeavours', Sharma talked about what YouTube India has been up to

Adtech 2012:

Ad:tech 2012's Master Class series included a session featuring Praveen Sharma, head of media sales, Google India, who addressed the session 'Leveraging social media to gain a multiplier effect on all digital endeavours'. During his presentation, Sharma focused on the growth of YouTube in India and its adoption across platforms. He also elaborated on the various tools that Google has rolled out for the content publishers as well as advertisers.

Sharing internal research data, Sharma informed that contrary to popular perception, a significant number of Indians access YouTube from their mobile devices. "Though, many believe that onmly about 5% of YouTube views from India are from mobile, our data shows that it is 29% of YouTube views in India come from mobile."

Talking about ContentID, the tool introduced by Google to monitor content uploaded by users, Sharma elaborated on the benefits for original content owners as well as advertisers. ContentID matches all uploaded video's unique data with the data submitted by content owners and flags the owners if there is a match. He added that the onus is on content owners to decide whether they want to pull off the content or let it be available online.

Pointing out the engagement generated by YouTube videos, he said, "Our statistics reveal that 63% users searched on YouTube for related videos, 57% users watched another related video, while 52% read comments posted for the video."  

Source:
Campaign India

Related Articles

Just Published

Premium
Cannes Lions 2017: Producer's Diary by Dalbir Singh (day six)
Premium
10 hours ago

Cannes Lions 2017: Producer's Diary by Dalbir Singh ...

Co-founder and managing partner of Kiss Films records his daily impressions for Campaign

Premium
Cannes Lions 2017: 17 shortlists for India on day six
Premium
12 hours ago

Cannes Lions 2017: 17 shortlists for India on day six

Shortlists announced across Creative Effectiveness, Radio, Film, Film Craft and Digital Craft

Premium
Opinion: Cannes Lions, are you worth it?
Premium
1 day ago

Opinion: Cannes Lions, are you worth it?

In an era when everybody talks about ROI in advertising, an ad man wonders aloud about the ROI on advertising's brightest metal