Havas Media’s Michael Kaushansky on the importance of data for agencies
Carat India bags the business following a close association between the British Council and Carat UK.
The acquisition will help Publicis Media consolidate its presence in the growing OOH segment
The size of the integrated media account is upwards of INR 50 crore
Procter & Gamble aims to cut another $400m (£286m) in advertising costs by June 2021, chairman and chief executive David Taylor has said.
The account was won post a multi-agency pitch
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