digital
Radio continues its dream run in 2023, as digital falters in FMCG ad volumes over 2022: TAM Adex
Television recovers to show 3% growth in 2023 over previous year.
FICCI Frames 2024 day two: The power of creative AI, harnessing context, social media and more
Day two of the 24th FICCI Frames forum focused on how Instagram Reels are revolutionising brand campaigns through context, along with the extensive possibilities offered by creative AI, copyright challenges, and more
The high risk, high reward game of advertising on WhatsApp
With personalisation top-of-mind among consumers, are marketers missing a golden opportunity on one of the world's most popular communication channels?
Designyatra 2023: AI's inability to fully comprehend human emotions makes it less valuable for brands - Pau Garcia
Domestic Data Streamers' founder discussed the potential for elevating AI creativity by improving search results and infusing a more human touch into Web3 tools, on day two of Designyatra
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Puretech Digital launches RevUp
The branded content vertical will be led by Aastha Beecham
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