We hope the bike brand doesn't think it is achieving anything real with this faux-inspirational ad.
Is the new found engagement with gender just a cosmetic commercial strategy to sell media and products or is there a general culture change in organisations?
The most prestigious advertising and communications industry awards in South Asia returns for its fifth edition
Watch the film conceptualised by Y&R London here
Tracing the evolution of masculinity in Indian advertising
Women are more equal in the agency environment than they are within brands or tech companies, according to Campaign Asia-Pacific and Kantar’s inaugural gender diversity study.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins