Campaign India Team
May 30, 2019

Your Uber is on its 'way-o', as the ICC World Cup 2019 kicks off

Watch the anthem that has been written by Ogilvy's Sonal Dabral here

Uber, an official partner of the ICC Cricket World Cup 2019, has released its three-minute anthem for the tournament. 
 
Written by Sonal Dabral, CCO, South and South East Asia and vice chairman India, Ogilvy, the film features fans from the participating countries. It is composed, produced and curated by Michael McCleary. 
 
Artists from five participating countries have put together the anthem. India is represented by Sanam. Other artists include Jahmiel (Jamaica), Catherine Taylor Dawson (United Kingdom), Simba Diallo (New Zealand) and Choir group - Khayelitsha United Mambazo (South Africa). 
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Stagwell revenue rises 6% in Q1

Besides the US and the UK, all other geographies which includes APAC grew by 43.6%

5 hours ago

Marketers using experiments doubled from 18% to 36% ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.

7 hours ago

When the care stops showing up

Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.

8 hours ago

When packaging talks, who's listening?

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is being rewritten—challenging legacy rules of shelf seduction.