Tanishq has launched a TVC titled ‘Little Big Moments’, as an ode to the special moments that should be celebrated everyday. Conceptualised by Lowe Lintas, it highlights how happiness comes not only from the big celebrations, but also from the small joys of life.
The 60-second film showcases a daughter doing her mother’s make-up, although untidily, after which the father smirks and asks his wife to check her face. The wife then asks her husband to look at the joy on their daughter's face instead.
Ranjani Krishnaswamy, GM, marketing, Tanishq, Titan Company, said, "They say life is what happens when you are busy making other plans. And while we keep searching for happiness in the big milestones; in our midst; our everyday lives, there are many micro-moments, tucked away in the corners, waiting to be experienced, lived and cherished, filling our lives with immense joy and smiles.”
She added, “Our new campaign is a reflection of these everyday moments and a reminder to everyone to cherish the micro-moments, which often go unnoticed. We have added some of the most unique pieces in our latest collection that truly amplify the joy of these little big moments.”
Sagar Kapoor, chief creative officer, Lowe Lintas, said, “In these unprecedented times, we believed that there is an opportunity for Tanishq to inspire people with a simple, but powerful thought - celebrating the little joys of life. Those seemingly obvious everyday moments that are tucked in a loved one’s smile or in an evening, playing board games with your grandparents – The new campaign celebrates a collection that is an ode to these little gems.
The campaign is being promoted across TV, print and digital.
Ranjani krishnaswamy, GM, marketing, Tanishq, Titan Company
Gaurav Midha, senior marketing manager, Tanishq
Avni Mooljee, marketing manager, Tanishq
Creative agency: Lowe Lintas
Creative : Sagar Kapoor, Arpan Bhattacharyya, Naina Rajpal, Madhuparna Guha, Rexina Devraj, Charan Kumar
Account management: Sonali Khanna, Aditi Rungachary, Tulika Sahu, Pratyaksha Prakash
Planning: Kishore Subramanian, Easo John, Namrata Sukumar
Production house: Lintas C: EX – Poonam Wahi, Mithun Chakraborty, Shreyan Ghosh, Prajanya Shetty
Direction: Prashant Madan