Nescafe has rolled out a film that looks to spread optimism as the country continues to deal with the Covid-19 pandemic.
Conceptualised by McCann Worldgroup, the film hopes to motivate millennials and mentally stimulate them to restart their lives.
Sunayan Mitra, director - coffee and beverages, Nestlé India, said, “The spirit of determination and tenacity forms the essence of this campaign, wherein a mug of Nescafe is an ally, in the journey towards purposeful living, irrespective of the circumstances. The challenges, as a result of the current crisis, are significant. However, it is also a chance for everyone to take a moment and look at the bigger picture, adapt to the new world, and restart lives through conscious action. Nescafe, the purposeful ally, motivates and supports consumers in this endeavour, while they go about restarting their lives in the evolving reality with hope, optimism and positive actions.”
Prasoon Joshi, CEO and chief creative officer, McCann India, said, “At a time when India is restarting after a prolonged crisis, Nescafe through this campaign speaks of the spirit of purposiveness and resilience. ‘Karne se hee hona hai’ – a phrase that captures the positivity, hope and optimism of the youth and those who take it upon themselves to be at the forefront to restart, infuse life and purpose into their passion.”