This film for P&G's Pantene by Greynj United features Treechada Petcharat (also known as Poyd), Kulchaya Tansiri, Nicha Rongram, Nijshanaaj Sudlarphaar (also known as Sarina Thai) and Tachanan Khontrong.
All are transgender people who are well-known for various reasons, from modeling to acting to activism, and Ad Nut encourages you to Google them. But the video smartly shows many of them in everyday situations. Ad Nut is happy to see such "normalisation" taking place. It's always great when people who have traditionally been seen as "other" can instead be portrayed as simply people. People who are deserving not of special treatment, but simpliy of equal treatment. And of fabulous hair.
The campaign will run through September on Instagram and Facebook.
Interestingly, Pantene rival Sunsilk (from rival FMCG giant Unilever) has also highlighted transgender people in recent advertising.
CREDITS
Creative Agency: GREYnJ United
CCO: Jureeporn Thaidumrong
CEO: Subbaraju Alluri
Senior Creative Group Head: Nonthaporn Ketmanee
Art Directors: Supakit Yindeeanant
Copywriters: Nuttapan Phairutchawan
Managing Director: Kanaporn Hutcheson
Group Client Service Director: Kanokkorn Seehapan
Group Account Director: Kantharat Teerarojjanawong,
Account Manager: Nutnaree Harussadeechvalit
Planning Director: Navinda Kittisubkul
Operations Service Director: Kanoksak Kanchanachutha
Project Manager: Anuchit Sannopphakun
Production House: Hello Filmmaker
Director: Tanwarin Sukkhapisit
Executive Producer: Chotirat Wareerattanarot
Video:
Kulchaya Tansiri (Hairdresser)
Nicha Rongram (Messenger)
Nijshanaaj Sudlarphaar (Model)
Tachanan Khontrong (Wedding planner)
(This article first appeared on CampaignAsia.com)
