Campaign India Team
Jan 23, 2017

MMGB: BIC's 'Pay with creativity'

Watch a film conceptualised by Friendship in Belgium here

BIC, a ballpoint pen manufacturer from France, opened shops in Amsterdam and Antwerp where consumers could pay with money they drew themselves. 
 
The more creative people got with their drawings, the more they could purchase from those shops. 
 
The initiative was conceptualised for the brand's M10 Pen.
 
Credits: (From adsoftheworld.com)
 
Advertising agency: Friendship, Antwerp, Belgium
Creative directors: Phil Blondé, Dieter Vanhoof
Additional credits: Lina Mertens, Annelies Rosiers, Mallika D’Huys, Sumi Arcos Mina, Lisa Gadeyne
 
 
Source:
Campaign India

Related Articles

Just Published

19 hours ago

Stagwell revenue rises 6% in Q1

Besides the US and the UK, all other geographies which includes APAC grew by 43.6%

19 hours ago

Marketers using experiments doubled from 18% to 36% ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.

22 hours ago

When the care stops showing up

Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.

22 hours ago

When packaging talks, who's listening?

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is being rewritten—challenging legacy rules of shelf seduction.