MMGB: BIC's 'Pay with creativity'

Watch a film conceptualised by Friendship in Belgium here

Jan 23, 2017 04:34:00 AM | Video | Campaign India Team Share - Share to Facebook

BIC, a ballpoint pen manufacturer from France, opened shops in Amsterdam and Antwerp where consumers could pay with money they drew themselves. 
 
The more creative people got with their drawings, the more they could purchase from those shops. 
 
The initiative was conceptualised for the brand's M10 Pen.
 
Credits: (From adsoftheworld.com)
 
Advertising agency: Friendship, Antwerp, Belgium
Creative directors: Phil Blondé, Dieter Vanhoof
Additional credits: Lina Mertens, Annelies Rosiers, Mallika D’Huys, Sumi Arcos Mina, Lisa Gadeyne
 
 

RELATED ARTICLES

Cello Geltech shows twist one letter can make to the story, promises uninterrupted flow

6 years ago| video

Cello Geltech shows twist one letter can make to the story, promises uninterrupted flow