Watch the film and interactive campaign by mcgarrybowen London here
There’s this road, long and winding; the lights aren’t blinding, but it doesn’t get there. Because it’s the endless road to perfection that the Honda CRV is on.
The end of the film leads you to another manifestation of the endless road.
Coming after the ‘R’ button, we say, keep going Honda.
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Watch the film conceptualised by Cartwheel Creative here
The author pens her views on the commercial
Watch the film conceptualised by Wunderman Thompson
