Dairy brand Keventers, has rolled out a campaign titled ‘Keventers on a Thursday’, to highlight the brand’s offers on a Thursday. Conceptualised by Animal, the film is a music video featuring Hip-Hop artist Kritagya Sharma.
Sharma originally composed the track, owing his love for the brand and released it on Spotify in 2021. With this video, the brand aims to bridge the gap with Gen Z.
Aman Arora, co-founder, director and CMO, Keventers, said, “ As a brand, we value creativity, inclusivity and breaking barriers across all age groups Through our yearly campaigns, we aim to revolutionise the creative strategies at the brands front, and find interesting and collaborative ways to bridge the gap between our consumers and their expectations from the brand. In 2022 the brand's vision is to connect with the untapped talent across India, and find unique ways to give them a platform and highlight their talents, while also maintaining the authenticity of the brand.
The campaign is being rolled across social media, radio, including other offline and online marketing strategies.
Creative agency: Animal
Creative director - Karan Bhasin
Production house - Reset Media
Director - Venky Sram
Costume/Stylist - Makkhan/Henry
Associate producer - Roshni Kumar
Make-up - Ayushi Balyan
Graphics - Steven Roxiety Rokhum
Client servicing - Jose Abraham
Dancers - Jennifer Rao, Riya Murao, Diana Elizabeth
Choreography and dancers - UGH crew: Sidharth Dhiman, Dev Giri, S. Samuel
Location - Space Pepper Studios