Keventers makes Thursdays throb with Kritagya Sharma

Dairy brand Keventers, has rolled out a campaign titled ‘Keventers on a Thursday’, to highlight the brand’s offers on a Thursday. Conceptualised by Animal, the film is a music video featuring Hip-Hop artist Kritagya Sharma.

 

Sharma originally composed the track, owing his love for the brand and released it on Spotify in 2021. With this video, the brand aims to bridge the gap with Gen Z.

 

Aman Arora, co-founder, director and CMO, Keventers, said, “ As a brand, we value creativity, inclusivity and breaking barriers across all age groups Through our yearly campaigns, we aim to revolutionise the creative strategies at the brands front, and find interesting and collaborative ways to bridge the gap between our consumers and their expectations from the  brand. In 2022 the brand's vision is to connect with the untapped talent across India, and find unique ways to give them a platform and highlight their talents, while also maintaining the authenticity of the brand.

 

The campaign is being rolled across social media, radio, including other offline and online marketing strategies. 

 

CREDITS:

Creative agency: Animal 

Creative director - Karan Bhasin

Production house - Reset Media 

Director - Venky Sram

Costume/Stylist  - Makkhan/Henry

Associate producer - Roshni Kumar

Make-up - Ayushi Balyan

Graphics - Steven Roxiety Rokhum

Client servicing - Jose Abraham

Dancers - Jennifer Rao, Riya Murao, Diana Elizabeth

Choreography and dancers - UGH crew: Sidharth Dhiman, Dev Giri, S. Samuel

Location - Space Pepper Studios