Kareena Kapoor Khan and Saif Ali Khan enter the memeverse with Pepperfry

Pepperfry has rolled out a campaign titled 'meme superstars', featuring its brand ambassadors and actors Kareena Kapoor Khan and Saif Ali Khan. It aims to highlight its touch and feel aspect for its consumers. 

 

Conceptualised by Lowe Lintas, the film features the couple taking a break on the sets of a film shoot. The duo's concerned manager shows them images of themselves, which were used as memes on Pepperfry hoardings across the country. The couple however, seem to be amused and start laughing at their memes. The manager seems frustrated at their reaction, post which the couple explain to him, that their memes are apt, since Pepperfry aims to address customer concerns arising from a mismatch in expectations.

 

Naveen Murali, head of marketing, Pepperfry, said, “With Diwali right around the corner, Indians are back to opening up their homes to celebrations and hence, also setting up or upgrading their homes for this occasion. What Pepperfry offers is what the consumer of today seeks in their furniture shopping experience - the true omnichannel shopping experience. It offers the convenience of online shopping with endless choices and the possibility to experience the ones they wish to see up close at the walk-in studios. Through this campaign, we wanted to make sure Pepperfry continue to transform the way Indians shop for furniture and build their dream homes. The ad film focuses on creating awareness about Pepperfry’s large network of walk-in studios across 100 plus cities and the widest range of offerings. This campaign aims to further strengthen our position as the one-stop destination for all the things home.” 

 

Sarvesh Raikar, regional creative officer and creative head, Lowe Lintas, said, “With the ever-evolving media landscape, the opportunities for reaching out to the consumers are endless. Kudos to team Pepperfry, they were clear that they wanted impact and disruption as Diwali is the most cluttered advertising season. The world is talking in memes today. We thought, applying the same outdoors would be disruptive for our audience. The idea of portraying mega stars like Kareena and Saif as meme stars was instantly liked and we had a lot of fun executing this campaign.”

 

CREDITS: 

 

Client: Pepperfry

Agency: Lowe Lintas 

Creative team: Sarvesh Raikar, Devendra Mankame, Sundarkrishnan Sharma, Amey Parab, Kaustubh Panat, Shaziya Shaikh, Ravindra Borkar

Account planning: Vineet Singh

Account management: Kunal Joshi, Himanshu Kosambia, Miskil Dharmadhikari, Ashutosh Nadkarni

Agency producer: Khushnaaz Jamshedji

Production house: Milestone Films

Director: Shwetabh Varma

Executive producer: Ajay Vasu

DOP: Sejal Shah

Music: Rajeev Bhalla