Campaign India Team
Feb 19, 2014

ICICI Lombard underlines commitment to claims, with story of a fulfilled promise

Watch the ad film ideated by Rajesh Nambiar, with creative consultant Savita Nair

ICICI Lombard General Insurance has launched a multimedia campaign on the theme ‘Nibhaye Vaade’(Promises fulfilled), to emphasise its efficient and speedy claims processing.

The ad film features a man and a young girl, who dreams of becoming a badminton player. He wakes up at 5 am and gets her up for training. He is shown supporting her through her highs and lows, sharing her dreams of making it big. On her big match day, he is in the stands egging her on, praying for her success. She wins. Back at home, he stands before a picture of the girl with her parents. It is then revealed that the girl is his brother’s  daughter, and that he was fulfilling a promise made to his brother and sister-in-law. The film signs off with the message‘Jo vaade nibhaye jaate hain, who hamesha yaad rehte hain’ (Promises that are kept, are remembered forever), and that the brand honoured over 48 lakh claims in FY 2012-‘13.

Sanjeev S, head – marketing, direct and Bancassurance, ICICI Lombard General Insurance, said, “Our role as an insurer transcends the entire cycle of advising customers on availing the most relevant policy to the most important part of servicing a claim. At ICICI Lombard we are committed to serving our customers and ensuring a fast and efficient claim settlement. We have built efficient processes in our in-house claim settlement system supported by a dedicated team to ensure that we are able to stand tall in terms of the trust that our customers have reposed in us.”

The campaign has been released across television, radio, outdoor, digital and social media. On TV, the ad will air on national and regional news channels, general entertainment channels and the niche genre.


Story idea: Rajesh Nambiar
Creative consultant: Savita Nair
Production house: RU films
Director (film): Kapil Sharma
Executive producer: Kalpana Udyawar
Producer: Mustafa Chawniwala
DOP: Manikandan Veluyatham
Post production studio: FHOA
Music director: Abhishek Arora
Sound studio: Octavius
Media agency: Mindshare

Campaign India

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