Heineken reaches out to rugby novices with its Rugby World Cup campaign.
The 30-second spot shines a light on seasonal rugby fans hoping to enjoy the festivities of the tournament without really knowing how the sport is played. From awkwardly following the crowd’s reactions to unwarranted cheering, the characters' fumbles reassure viewers "you don’t need to know all the rules to enjoy the Rugby World Cup".
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
15 hours ago
The head of sales at Spotify India dove into FMCG advertising trends, audience target areas and more, during the '2021 Love Audio' virtual event