Campaign India in conversation with Sir John Hegarty; Powered by Hindustan Times

Campaign India caught up with Sir John Hegarty, worldwide creative director, BBH and spoke to him about Goafest and his turn as speaker at the knowledge session tomorrow.

Apr 09, 2011 12:23:00 AM | Video | Bindu Nair Maitra Share -

Campaign India caught up with Sir John Hegarty, worldwide creative director, BBH and spoke to him about Goafest and his turn as speaker at the knowledge session tomorrow.

Sir John’s presentation tomorrow is going to be about moving from the Superbowl to social media. Talking to Campaign India, Sir John said, “Creativity is a business tool. If its not delivering bottomline profit somewhere, then it doesn’t make sense.”