Campaign India caught up with Sir John Hegarty, worldwide creative director, BBH and spoke to him about Goafest and his turn as speaker at the knowledge session tomorrow.
Campaign India caught up with Sir John Hegarty, worldwide creative director, BBH and spoke to him about Goafest and his turn as speaker at the knowledge session tomorrow.
Sir John’s presentation tomorrow is going to be about moving from the Superbowl to social media. Talking to Campaign India, Sir John said, “Creativity is a business tool. If its not delivering bottomline profit somewhere, then it doesn’t make sense.”
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The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website
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Watch the film conceptualised by Grey Group India here
Watch the film conceptualised by Social Panga
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At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come
