Airtel has rolled out a film to thank its customers.
Conceptualised by Taproot Dentsu, the sound track for the film is inspired by Anna Kendrick's 'Cups' song from the film Pitch Perfect. The film highlights the benefits Airtel customers get as a part of the #AirtelThanks program. .
Shashwat Sharma, CMO, Bharti Airtel, said, “This is a path breaking campaign in our brand journey that is built on customer obsession. #AirtelThanks is our way of rewarding our valued customers with some super benefits that not just add value but also differentiate the whole smartphone experience on our network. Our ambition is to build #AirtelThanks into a world-class platform in collaboration with our partners and take customer delight to the next level.”
Agnello Dias, chairman and co-founder, Taproot Denstu, said, “Airtel has one of the most loyal customer base in the country and Airtel Thanks is the brand’s way of acknowledging that loyalty through a range of rewards and benefits that are available only and only to Airtel customers. You won’t find these online or offline or through any other programme. This campaign kicks off the comprehensive first batch of benefits and there will be a continuing slew of more in the future... some of which even money can’t buy.”
Along with the film, the campaign also has digital, outdoor and cinema legs.
Creative agency: Taproot Dentsu
CCO: Agnello Dias, Santosh Padhi
Creative team: Apoorva Jain, Agnello Dais
Account management head: Abhishek Kalzunkar
Production house: Equinox Films
Director: Ram Madhvani
Producer: Rhea Prabhu
Original music: Anna Kendrick
Adapted music: Roshan Machado