value360

Oct 29, 2021

PR Awards 2021: MSL India bags Entrant of the Year; Mondelez is Brand of the Year

MSL India wins Grand Prix for Dove’s ‘Stop the Beauty Test’; Value360 Communications (three), Genesis BCW (two), Kaizzen (two), Mondelez (two), On Purpose (two), Adfactors PR, Avian WE, BMW Group, Chase India, Consocia Advisory, Edelman, L&T, and Madison PR also among Gold winners

Oct 20, 2021

Opinion: How micro-influencers and data-led storytelling redefined a brand manager’s approach post-pandemic

The author explains why the union of data-led storytelling and the role of micro-influencers is here to stay

Aug 30, 2021

Opinion: The emergence of micro-influencers and its union with PR

The author suggests ways brands can maximise ROI with the help of this new phenomenon