value360

Jun 30, 2022

Opinion: How technology has changed the marketing landscape?

The author states why marketing communications must be personalised, based on customers’ values and needs, rather than demographics like age and gender

Oct 29, 2021

PR Awards 2021: MSL India bags Entrant of the Year; Mondelez is Brand of the Year

MSL India wins Grand Prix for Dove’s ‘Stop the Beauty Test’; Value360 Communications (three), Genesis BCW (two), Kaizzen (two), Mondelez (two), On Purpose (two), Adfactors PR, Avian WE, BMW Group, Chase India, Consocia Advisory, Edelman, L&T, and Madison PR also among Gold winners

Oct 20, 2021

Opinion: How micro-influencers and data-led storytelling redefined a brand manager’s approach post-pandemic

The author explains why the union of data-led storytelling and the role of micro-influencers is here to stay

Aug 30, 2021

Opinion: The emergence of micro-influencers and its union with PR

The author suggests ways brands can maximise ROI with the help of this new phenomenon

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