trilokjit sengupta

May 28, 2012

Trilok's Blog: It’s just not cricket. It’s magic.

Trilokjit Sengupta converts to a fan boy of the IPL, albeit on the last day of the season.

Mar 19, 2012

Trilokjit Sengupta's Blog: The Curious Case of Laughing Cows and Abominable Snowmen

Metal Communications’ Trilokjit Sengupta talks us through the process of choosing a production house for his latest non-script

Feb 14, 2012

Trilokjit Sengupta's Blog: Bad Education. Or The Survivor’s Guide to the First Week in Advertising.

Metal Communications’ Trilokjit Sengupta prepares a rough guide for the youngster who has just walked into his first ever job in an advertising agency

Jul 25, 2011

Trilokjit Sengupta’s Blog: Aaja Nachle. Or the pitch is next week.

In this month’s blog, Metal Communications’ Trilokjit Sengupta takes us through an agency while they are in the middle of a pitch

Mar 21, 2011

Trilokjit Sengupta's Blog: (Not) A love letter to the creative

Trilokjit Sengupta, creative director and one of the founder members of METAL Communications, continues the series of letters within an advertising agency. This one is from Servicing to Creative.

Feb 21, 2011

Trilokjit Sengupta's Blog: (Not) A Love Letter From A Client

Trilokjit Sengupta, creative director and one of the founder members of METAL Communications, writes a piece where a client brings the relationship into perspective