top of the charts
Google’s AI Overviews is boosting revenue in ads and affiliates for some marketers: report
AI-generated summaries are now the first thing users see on Google, and 56% of marketers say they’re seeing gains in web traffic, according to NP Digital report.
40% of women work through high levels of menstrual pain: Deloitte
TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.
APAC marketers navigate ethical challenges amid global surge in sports media spend
TOP OF THE CHARTS: WARC's latest insights reveal five key trends impacting marketing leaders today, including the challenge of overcoming 'sportswashing' as media investment rises in the industry
From likes to loyalty, AI will redefine social media: Trends for success in 2024
TOP OF THE CHARTS: We Are Social highlights five trends that will shape social media in the next 12 months. Here's how brands can tap into them within their marketing strategies
China, India to lead global marketing-spend growth through 2025
Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester
WARC predicts 6% adspend growth in 2020
In 2020, adspend is set to rise across all product categories, with internet spend leading the way and total investment reaching US$656 billion
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