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WARC predicts 6% adspend growth in 2020
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Oct 25, 2019

WARC predicts 6% adspend growth in 2020

In 2020, adspend is set to rise across all product categories, with internet spend leading the way and total investment reaching US$656 billion

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How adspend varies by medium across APAC markets: Warc
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Oct 21, 2019

How adspend varies by medium across APAC markets: Warc

Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.

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India is the second largest market for downloading apps
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May 07, 2018

India is the second largest market for downloading apps

APAC vastly outpaces other regions when it comes to app downloads and spending, and will continue to do so for the foreseeable future, according to App Annie.