tonic worldwide
CTV’s big picture: Small screens are getting left behind
As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.
Proease’s #BadalKarDekho campaign: Breaking barriers or banking on buzz?
Its digital campaign urges women to reject societal 'adjustments' and prioritise comfort, starring Tejasswi Prakash for inspiration.
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Taking a romantic walk down memory lane with adland
The industry’s creative minds speak with Campaign India on Valentine's Day about the brands that spell love for them, ones they enjoyed working on and the campaigns they’ll always cherish
Tonic Worldwide wins So Good's digital creative mandate
Account won post a multi-agency pitch
Warc Awards for Effectiveness 2022: Jitender Dabas, Unmisha Bhatt on jury
Dabas is part of the 'brand purpose' category while Bhatt will judge entries in 'instant impact' category
1,447% of product conversations stem from the creator economy: Tonic Worldwide report
54% of product searches take place on Amazon
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