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Dec 06, 2024
AI meets the stage: Why live events steal the show
As algorithms dominate, Kotak Mahindra Bank’s EVP—marketing points out that live events offer marketers the human touch that digital precision can’t replicate.
Aug 05, 2024
Ace your product launch by crafting killer PR plans
Scenic Communications' founder explains how companies can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control.
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Apr 13, 2022
Chimp&z Inc to handle Raw Beauty’s digital duties
Account win did not involve a multi-agency pitch
Feb 14, 2020
Unilever will stop advertising ice-cream to children under 12
Announces 15-point plan to improve responsibility of global marketing activity.
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