tam india

Aug 27, 2015

BARC data to be sole TV currency; TAM meters to feed data to BARC India

Combined meter strength goes up to 34K; TAM will discontinue TV ratings

Dec 14, 2012

"Digitisation process was smooth, with over 90 pc penetration in Delhi and Mumbai," says LV Krishnan

Though Kolkata has seen 70 per cent penetration, Chennai has stagnated at 26 per cent, according to the findings released by TAM India.

Aug 01, 2012

'Measurement is a statistical process, can't be error-free; but level of the error can be defined'

Q&A with Paritosh Joshi, independent media and communications consultant, and head of technical committee, RSCI, on the NDTV lawsuit against Nielsen, number of people meters, and issues related to viewership.

Feb 02, 2012

Fusion 2012: Developed India is platform-agnostic in consuming news

At Fusion 2012, TOI's Bhaskar Das points out that industry's evolution trajectory should be ahead of the consumer's