Combined meter strength goes up to 34K; TAM will discontinue TV ratings
"Digitisation process was smooth, with over 90 pc penetration in Delhi and Mumbai," says LV Krishnan
Though Kolkata has seen 70 per cent penetration, Chennai has stagnated at 26 per cent, according to the findings released by TAM India.
Q&A with Paritosh Joshi, independent media and communications consultant, and head of technical committee, RSCI, on the NDTV lawsuit against Nielsen, number of people meters, and issues related to viewership.
At Fusion 2012, TOI's Bhaskar Das points out that industry's evolution trajectory should be ahead of the consumer's
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