spikes asia 2019
'I was eight months pregnant and working on a pitch until 3 AM'
Merlee Cruz-Jayme, chairmom and CCO of Philippines-based, Dentsu Jayme-Syfu, provides a first person account of gender stereotyping in the advertising business and how women can fend it off. This is the second part of the article, taken from her address at Spikes Asia 2019
Spikes Asia 2019: 'You have to fight back at all costs'
Chief creative officer and Chairmom of Dentsu Jayme Syfu, Merlee Cruz-Jayme recounts the days of harassment and how she fought back
Spikes Asia 2019: 'Ill-conceived purpose campaigns are ruining the industry'
Consumers are calling bullshit on cause-based work that isn't authentic, and so should award jurors, according to Dentsu's Toshihiko Tanabe.
Spikes Asia 2019: What can advertising learn from Blackjack and Single Malts?
Sonal Dabral, CCO, Ogilvy South and South East Asia and Vice Chairman, India, Ogilvy spoke about the three things he enjoys the most in life
Spikes Asia 2019: Five shortlists for India in Entertainment
Dentsu Webchutney leads again with three; Grey, Leo Burnett also in the running
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