spikes 2013

Sep 17, 2013

Spikes 2013: 'Emotion leads to action while reason leads to conclusion'

Andy Wilson, head of strategy, BBDO Asia Pacific, presented the case for triggering emotional response through creativity

Sep 17, 2013

Spikes 2013: Changing consumer behaviour, with consistent brand behaviour and heuristics

Guy Hearn, chief innovation officer, Asia Pacific, Omnicom Media Group, underlined that consumers find it easier to remember brand stories than brand attributes

Sep 16, 2013

Spikes 2013: ‘Never apologise that social responsibility drives profit for your brands’

Lowe and Partners’ Tony Wright and Unilever’s Samir Singh underlined how social missions are best integrated into business models

Sep 16, 2013

Spikes 2013: 'Every visual story by millennials is designed for reaction'

Visual engagement meets a number of uniquely millennial needs, said Emma Montogomery, Starcom MediaVest Group

Sep 10, 2013

Spikes 2013: Metro Melbourne named ‘Advertiser of the Year’

Honour in recognition of ‘Dumb Ways to Die’ and its role in changing behaviour