Are you wearing a watch? (Did you glance just then to check? I hope so. I like the idea that I can make you do stuff with just the power of black marks on white paper. Don't think of an elephant! There, I did it again.)
The author ponders over whether the rise of images will be good for the advertising and media business - and whether he should send a picture instead of text, for his column next week
Nishad Ramachandran, vice president and head, iContract, urges agencies to think more like startups and less like communication partners
As with all things new, when digital technologies became mainstream in our lives mass confusion reigned in our industry regarding who should do what. Should only digital agencies do digital? Could traditional agencies do it too? Could digital agencies become mainstream?Now, as the move towards integrated communications forces such debates to conclusion, a new trend in consumer behaviour and marketing is adding layers of digital depth to our real world surroundings. Welcome to ‘Post-Digital’.
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